Turn Your Knowledge Into Revenue
In these bleak times, with people being laid off or stood down for weeks or months, it’s hard to think that you could improve your situation quite easily by using the unexpected free time to create something that could turn your knowledge into revenue for years to come. A small investment now ($300 is all) could easily be turned into a regular income that could make a difference to your family’s financial future.
Do You Know Something About Anything?
A Hobby? A Passion? Any Interests? Experience?
Turn Your Knowledge Into Revenue
Anyone with motivation can do it. So why do most fail? Because they fail to recognize and act upon the profound difference between offline and online commerce.
Offline, it’s all about “location, location, location.” Put your business where people crowd by… and you’re all set. Get your cash register ready!
Online, small businesses fail to act on the fundamental reality of how people use the Web. No one “passes by.” They search for “information, information, information.”
Do What Successful “Infopreneurs” Do
Become an “information entrepreneur.” An “infopreneur.” Basically… monetize what you know.
It’s so simple. Not “easy” (real business takes some work)… it’s simple. No technical barriers to stop you. Provide in-demand information (“Content”) about something you know. From that point on, everything flows…

Let’s review C
T
P
M, the proven way to build any business online.
Content
Web users search for information, for solutions. They are not looking for you – they don’t know you (yet!). They seek what you know. Give it to them. Convert your knowledge into in-demand Content. To succeed online, start where they start – at “the search.”
Traffic
Your topical content ranks high at the Search Engines (ex., Google, Yahoo! MSN), attracting free, targeted (i.e., interested), open-to-you visitors. Basically, these future customers “meet you” at your site. These visitors are known as “Traffic.”
PREsell
Complete strangers develop trust and confidence in you. How and why? You “PREsell” by OVERdelivering what they seek… relevant, original, information. Deliver it in your own voice, in your own way to go beyond mere confidence… your visitors will like you.
(Immediate “selling” on Web sites is ineffective unless you have a brand like Amazon.)
Monetize
Convert warm, willing-to-buy (“PREsold”) visitors into income. Called “Monetizing,” this is the easy part. But “M” cannot happen if you fail to first execute
C
T
P. This is where 99% of small businesses fail. It is what SBI! delivers.
Once you have your own PREsold traffic, you are in control. Blend in multiple streams of revenue, not one. Diversify into multiple streams of revenue to maximize income, growth and stability.
Why not “work some magic” and give your family a better future NOW while you have the time?
February 2, 2009 | Posted by admin
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